English Premier League terminates its $1 Billion (AUD) Contract with Chinese streaming service PPTV, which is owned by Jiangsu-based online retailer Suning, for non-payment in March 2020, for coverage of the 2019/20 season.

The Premier League terminated a lucrative broadcasting contract with its licensee in China on Friday 4-September 2020, dealing a further blow to the English top-flight as clubs adjust to heavy losses as a result of the Chinese Coronavirus.

Streaming service PPTV agreed a reported $956 million (AUD) deal for the right to broadcast all 380 Premier League matches per season from 2019 to 2022.

However, the first season of that deal was hit by the Chinese Coronavirus pandemic with a three-month shutdown between March and June before the season was completed behind closed doors.

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PPTV reportedly failed to make a $292 million payment due in March for coverage of the 2019/20 season.

“The Premier League confirms that it has today terminated its agreements for Premier League coverage in China with its licensee in that territory,” the Premier League said in a statement.

“The Premier League will not be commenting further on the matter at this stage.”

The English top-flight is already facing huge losses due to Chinese Coronavirus. The new season is set to start on September 12 in empty stadiums, while domestic and international broadcasters were due rebates because of the disruption to the 2019/20 season.

PP said in a statement that after many rounds of talks disagreements remained on the value of the rights.

“Regrettably, we have not reached an agreement with the Premier League,” it said.

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“Despite PP paying more than the copyright cycle fee to Premier League in advance, as agreed, PP will terminate its co-operation with the Premier League.”

Television deals are the principal reason England’s top division has grown over the past two decades to become the world’s biggest football league in terms of revenues and global viewership.

The league’s deal in China is among its most lucrative overseas arrangements, alongside contracts with US broadcaster NBC worth $1bn over six years and Qatar-based beIN Sports, which has paid £1.3bn for rights to screen Premier League matches in the Middle East since 2015.

Last year, the Premier League said it would net £4.2bn from the sale of international rights for the next three seasons to 2022, compared with £3.2bn for the three preceding years.

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Points to Ponder

Shouldn’t all the Countries just end all the contracts with the Chinese companies and sue china for compensation for killing over 870,000 civilians world wide by spreading Chinese Corona Virus?

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